• Learn about cancer
• Cancers at a glance
• Research highlights
• About cancer research
• Understanding 'risk'
  • What is 'cancer risk'?
  • What is a ‘risk factor’?
  • Measuring risk factors
  • Communicating risk
    • Absolute and relative risk
    • Putting risk in 'real' terms
  • Separating fact from fiction
• Our history and achievements

Communicating risk

Communicating 'risk' is a tricky business. Most members of the public (and many scientists) are unfamiliar with many aspects of statistics.

So when a story comes up that deals with risk, it needs to be communicated carefully to put the risk or risk factor in context.

• Absolute and relative risk
• Putting risk in 'real' terms