Ofcom consultation
Name: Television advertising of food and drink products to children: options for new restrictionsSource: Ofcom
Date: September 2006
In 2003, due to increasing concerns about the rising rates of childhood obesity, the Government asked Ofcom to consider a strengthening of the regulation of food and drink advertising on television.
Ofcom published their initial report on the 9th October 2006, and invited responses to their proposals for new restrictions.
Cancer Research UK welcomes the decision to restrict only the promotion of foods high in fat, salt and sugar (HFSS) to children and supports the promotion of products of greater nutritional value.
However, we are disappointed that Ofcom does not currently plan to introduce a 9pm watershed, as we believe that this would be the most effective way to restrict the advertising and promotion of HFSS foods to children.
For more information, please read the consultation response in full.
