Cancer Research UK : Smokefree England welcome to the Great Indoors

Smokefree England welcome to the Great Indoors

A smokefree England means everyone can enjoy a healthier atmosphere indoors.

On July 1st 2007 virtually all enclosed public places and workplaces in England became smokefree.

This is good news because:

It protects everyone, especially workers, from the dangers of secondhand smoke
Reducing your exposure to secondhand smoke reduces your risk of cancer
Most smokers and non-smokers welcome England going smokefree
Going smokefree will help smokers give up

Celebrating Smokefree England

Cancer Research UK employees and supporters campaigned tirelessly for the introduction of the new smokefree laws.

Great Indoors campaign

The Great Indoors is Cancer Research UK's advertising campaign to support the new smokefree laws in England. The campaign aimed to:

remind people that we're going smokefree from July 1st 2007
celebrate the benefits of the new smoking law
encourage people to take this opportunity to give up smoking.

The campaign is being funded by the Department of Health.

Who are we talking to?

The short answer is everyone as we're all going to benefit from going smokefree.

We know that people who are less well off are more likely to smoke and less likely to quit. So this is our main target audience.

Cancer Research UK is also keen to support anyone planning to quit smoking this summer. We estimate that over 750,000 smokers were thinking about giving up when England went smokefree. Stopping smoking is the best present you'll ever give yourself.

Taking the outdoors inside

The photographs of English countryside in our adverts represent how our indoor environment will soon be as healthy as the one outdoors. When England goes smokefree we'll all enjoy more fresh air indoors.

In June and July 2007 you'll be able to spot the adverts at bus stops, on washroom doors and mirrors, and in newspapers and magazines. We've also developed online and radio adverts celebrating the new smokefree laws.

See and listen to the adverts online

View our print adverts as Adobe PDFs:

Listen to our radio adverts in mpeg format:

Find out more

To find out more have a look at the questions and answers page in the public policy section of our website.

To read more about the success of our Smokefree workplaces campaign visit the CancerCampaigns website.

For more information about quitting smoking:

Visit the Cancer Research UK healthy living web pages
Visit the NHS Go Smokefree website
Call the NHS Smoking helpline on 0800 169 0 169 (7am-11pm every day)

Breathe radio

Breathe radio is a new interactive digital radio station that is helping smokers give up. Programmes include advice on quitting and features about going smokefree. Visit the website at: www.breatheradio.com