Materials

A range of creative materials have been developed centrally by the Department of Health for all the current Be Clear on Cancer campaigns to support local activities to promote cancer awareness and early diagnosis to the public. This page gives you all the information you need to download, access and use the Be Clear on Cancer materials.

Five things you need to know

We know that lots of local projects will be using the Be Clear on Cancer materials in their local activities, so we’ve pulled out the top five things you need to know about using the Be Clear on Cancer brand and materials:

Print-ready PDFs of posters, leaflets, symptom cards and other support materials are available on this page to download and print locally – just select the tumour type you need to find out more. Be Clear on Cancer advertisements for press, radio and outdoor are only available through Corporate Culture, who will supply the adverts to media owners and printers.
The only local customisation of materials that is permitted is the inclusion of local NHS branding in place of the standard NHS logo. The logo of a partner organisation can also be added, but the DH suggests a maximum of two logos per creative.
The contact person for Be Clear on Cancer materials at Corporate Culture is Vicky Diamond. You can contact her on 0845 607 0000 or via email: vicky.diamond@corporateculture.co.uk
Any resizing of creative materials or changes to logos (including the addition of partner logos) will be made by Corporate Culture. The standard cost of resizing is £60 per item, however, please get in touch with Vicky about your requirements and she will be able to advise you of any other associated costs. She will also be able to advise on timescales for supplying the required artwork.
The Department of Health have provided an Advertising Support Pack and guidance on the use of the Be Clear on Cancer brand that includes a detailed list of the collateral that is being produced for each tumour type as well as more information on using the brand in local activities.

A variety of Be Clear on Cancer lung cancer materials are now available for local NHS teams that would like to run activity to support and enhance the national lung cancer campaign which runs from 8th May until the end of June 2012.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. You can order hard copies of lung cancer leaflets and posters free of charge from the Department of Health’s orderline.

Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 21,014KB). It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

Corporate Culture also have the artwork files for these items, so if you wish to add partner logos or replace the standard NHS logo with a PCT NHS logo, contact Vicky Diamond on 0845 607 0000 or via email vicky.diamond@corporateculture.co.uk.

Be Clear on Cancer lung advertisements for press, radio or outdoor are all available through Corporate Culture.

The Department of Health is also making use of an existing cancer awareness campaign to target the South Asian audience in a range of relevant languages. ‘Detect Cancer Early’ was developed by the Greater Manchester Public Health Network and the Greater Manchester & Cheshire Cancer Network – it has research well and the messaging is very similar to Be Clear on Cancer. Posters and leaflets that also carry the Be Clear on Cancer branding are now available in Punjabi, Sylheti and Urdu. (zip file, 20,687KB)

Be Clear on Cancer materials for bowel cancer campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources are now available to download from this page (zip file, 21,889KB). These include a poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, and T-shirt artwork.

Corporate Culture will also have the artwork files for these items, so if you wish to add partner logos or replace the standard NHS logo with a PCT NHS logo, contact Vicky Diamond on 0845 607 0000 or via email vicky.diamond@corporateculture.co.uk.

Be Clear on Cancer bowel cancer advertisements for press, radio or outdoor will also be available through Corporate Culture, if you would like to use them.

Be Clear on Cancer materials for ‘blood in pee’ (kidney and bladder cancer) campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 16,753KB). It includes artwork for the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

Corporate Culture also have the artwork files for these items, so if you wish to add partner logos or replace the standard NHS logo with a PCT NHS logo, please contact Vicky Diamond on 0845 607 0000 or via email vicky.diamond@corporateculture.co.uk.

Be Clear on Cancer blood in pee advertisements for press, radio or outdoor are all available through Corporate Culture.

Be Clear on Cancer materials for breast cancer in women over 70 campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this file (zip file, 15,559KB). It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

Be Clear on Cancer breast cancer over 70 advertisements for press, radio or outdoor are all available through Corporate Culture.

Be Clear on Cancer materials for oesophago-gastric campaigns are now available to download.

Preview the leaflet and poster to get an idea of the look and feel of the campaign. Print-ready PDFs of a number of resources can be accessed by downloading this zip file (zip file, 13,453) It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags and the video for out of home community and GP TV.

Be Clear on Cancer oesophago-gastric cancer advertisements for press, radio or outdoor are all available through Corporate Culture.

Be Clear on Cancer resources for breast cancer were developed in 2011 to support local breast cancer projects.

Print-ready PDFs of a number of resources can be accessed by downloading this zip file (26,515KB) It includes the poster, A5 leaflet, symptom card, GP appointment card, pharmacy bags, T-shirt artwork and the video for out of home community and GP TV.

Be Clear on Cancer lung advertisements for press, radio or outdoor are all available through Corporate Culture.

Be Clear on Cancer is a Department of Health awareness campaign. This page contains links to documents that we hope you find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.