Breast cancer projects

• Breast cancer statistics

For information on breast cancer incidence, survival, mortality and risk factors, visit Cancer Research UK's CancerStats.

• Breast cancer signs and symptoms

NHS Choices' breast cancer key messages give the top line on breast awareness and signs and symptoms to look out for. There's also information about the signs and symptoms of breast cancer here.

Primary Care Trusts to trial new signs and symptoms campaigns

The Department of Health has announced that 7 projects have been funded to trial symptom awareness campaigns focusing on breast cancer in women over the age of 70. Estimates suggest that around 2000 deaths from breast cancer could be avoided each year if five-year survival rates matched the best in Europe (estimates based on Abdel-Rahman et al 2009).

The funded projects will include a mixture of advertising, community engagement activities and working with health professionals to make sure the campaigns are appropriate to raise awareness of cancer in their local communities. All the campaigns will be using the 'Be Clear on Cancer' brand with most of the public facing activity commencing in early 2012.

The funded projects will bring together an important mix of primary care trusts, cancer networks, public health networks, hospital trusts, local authorities and voluntary organisations. The activity will run in the following areas:
• Lambeth, Southwark and Lewisham
• Brent and Harrow
• Sheffield, Doncaster, Barnsley, Rotherham and Bassetlaw
• Cumbria, Central Lancashire, North Lancashire, Blackpool, East Lancashire, Blackburn with Darwen
• Berkshire East and Berkshire West
• Medway
• Brighton and Hove

Breakthrough Breast Cancer - breast cancer awareness project

The aim of this social marketing intervention was to run and evaluate a pilot breast cancer education and awareness campaign targeting women aged 45-54. 

Insight

Breakthrough Breast Cancer conducted qualitative and quantitative research to inform the study:

• Exploratory research phase 1
• Exploratory research phase 2
• Quantitative report from the exploratory work
• Presentation slides about the literature review

Download the case study presentation of Breakthrough's breast cancer awareness project, featuring information about the campaign and examples of the creative resources.

Breast Cancer Care's 80 over 50 campaign -  

http://www.breastcancercare.org.uk/upload/pdf/80over50_1.pdf

For information about engaging with other charities and organisations click here.

Referral guidelines for suspected cancer

• Breast cancer in women over 70 factsheet

This page contains links to documents and sources of information that we hope you will find useful. Please note however that the views or opinions expressed within those links are not necessarily those of Cancer Research UK.