How to run your intervention

In this section you can find lots of useful tips and information to help you achieve the greatest impact and efficiency from your project.

  • Scoping 
    Tips on gathering information and insight.
  • Development 
    Tips on interpreting insight, pre-testing your intervention and engaging stakeholders.
  • Implementation – an integrated solution
    Tips on launching your intervention and generating press/PR interest and opportunities.
  • Evaluation 
    Tips on evaluating your project and links to useful sources of information. 

Insight, key facts and existing campaigns 

  • The breast, bowel and lung cancer project pages have links to key facts and insights, including examples of existing interventions you may wish to pre-test and use with your audience.

Other sources of useful information

The National Social Marketing Centre (NSMC) and Department of Health have developed a toolbox to help people understand how to use social marketing and the steps that should be followed to develop a social marketing intervention which aims to encourage people to present earlier to primary care with signs and symptoms of cancer.

NSMC have also developed a guide to help support the commissioning of social marketing initiatives - Procurement Guide for Social Marketing Services